Successful marketers are going where their customers are - and that means social media. According to a recent Unica global survey, 58% of North American respondents say they currently use social media marketing tactics.

It is the threshold to potential referrals, which can become lifetime customers that have the ability to generate an instant recommendation for your business – if you meet the consumer at their level and you develop the rapport – in the end it is all about the topic and relationship.

The key in effective Internet socializing, is to clearly define your target audience; know where they visit and play online, and provide topics they can relate to - be it on LinkedIn, Twitter, Facebook or blogs – its about making the connection and relating.

“It is not about ROI - Return on Investment; it is about ROR - Return on the Relationship.”

However, if your website was built without social networking in mind, you may have spent your time and money unwisely!

Here are some key points to determine if your website is social networking friendly:

• Is your site intuitive and easy to navigate? (less is more!)
• Is the look and feel of your brand consistent throughout your site?
• Does the site encourage the user to sign up for newsletters, request consultations and to purchase products easily?

If you are a ProStore merchant and/or have a website that you would like to make social networking friendly, let us integrate your Facebook page onto your site/store with a Facebook badge and a link to your Facebook account for a one time fee of $99.00. If you do not have an existing Facebook page, we can help there too! – Go Social Media!

Please call on us for any of our other creative services:

Company Branding & Identity

• Logo Design and/or Refresh
• Email signature design and/or Refresh
• Business Card Design and/or Refresh
• Letterhead & Envelope Design and/or Refresh

Web Design

• Custom website and e-commerce design
• Custom Drupal and Wordpress design and installation
• Domain registration
• Web Hosting
• Static banner design
• Flash banner design
• Email or Newsletter design